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It’s hard to imagine a life without YouTube. This simple concept of a website entered the screens of our computers only 5 years ago and we’re already addicted. What started out as a place to upload your personal home videos to share with friends and family quickly turned into an outlet for rising stars to showcase their talent.
I don’t think anyone anticipated how fast YouTube’s popularity would grow. Now if I ask anyone what their favorite YouTube video is I would hear a wide variety of answers. Some people spend hours on end searching YouTube for funny video to share with their friends or for their own personal amusement. Everything from watching babies like “Charlie bit me”, funny series like Liam Kyle Sullivan’s “Shoes”, to somewhat crazed Britney Spears’ fans, everyone goes on YouTube to watch the latest video with the most hits.
It wasn’t until recently though that YouTube has become the starting point for many up and coming performing artists. Many unknown artists now find themselves with record deals, worldwide tours, and TV appearances. A perfect example to this is the now teen heartthrob Justin Bieber. Bieber starting posting home videos on YouTube of him singing covers of his famous R&B songs starting in 2007. Nearly one year later he was discovered by his now manager Scooter Braun. Braun flew young 13 year old Bieber to Atlanta to meet Usher to sing for him. Yada yada yada he is signed and now tweens everywhere have someone new to drool all over. Dreams do come true! Ellen Degeneres even launched a record label in order to sign her favorite YouTube artists. Greyson Chance who was made famous by his Lady Gaga cover is now one of the first to be signed by Ellen’s label.
YouTube recently upped their video length from 10 minutes to 15. According to a New York Times article by Clair Cain Miller, to market the new feature, YouTube is running a contest called “15 Minutes of Fame.” People are encouraged to make videos showing what they want the world to know about them in just 15 minutes, and winners will get a chance at fame in the form of placement on YouTube’s homepage.” YouTube truly has become the new breeding ground for celebrities.
Listen, I’m all for the success of YouTube. There are plenty of talented people out there who deserve to be heard and watched and watched over again. I must confess that I wasted many an hour on the old Tube watching missed TV shows, music videos, and the occasional adorable baby animal doing something funny. Britney Spears had Star Search, Kelly Clarkson had American Idol, and Justin Bieber has YouTube. As long as you give people the opportunity to broadcast themselves over the internet you are bound to get some talent.
Does YouTube give aspiring artists a chance at stardom? Or is it still as hard as ever to become famous overnight? What do you think? Whether we like it or not we live in a YouTube nation.
Ask Ashley


